Marketing and Public Relations Services for Clients in the United States and Canada

RESEARCH

Surveys, online searches, media reviews, etc. are needed to find out who you are trying to reach. But this includes finding out who you are too.

STRATEGY

What is your story and message to the world? Based on good research, an overall plan for marketing and PR can be created to achieve your goals.

CAMPAIGNS

Now that we know who you are trying to reach, who you are, and have a bright idea of how to reach your goals, we devise online and/or offline campaigns to get you there.

CONTENT CREATION

Online or offline, content really is king. If you don't say it, no one will know. And you have to say it before you can promote it. But you need to say it in a way so others will read it and act on it.

WEBSITE

Maybe you need one, maybe you don't. Realize a website is for the people who visit it, not you. Content and images that carry your message are vital. Website speed is a factor for mobile and desktop users.

GOOGLE

The elephant in the online room with 91% of worldwide searches. Your Google My Business listing is king. Google Ads drive traffic and conversions. But you can't rely on Google organic traffic to survive.

MEDIA RELATIONS

Well placed articles in relevant media drive awareness of your organization and its message. This includes your own blog articles, press releases and pitches to journalists online and offline.

EMAIL & DIRECT MARKETING

Email marketing to those who have subscribed to receive your emails is incredibly successful. Flyers and print media are not old-school but still part of a successful marketing arsenal.

SOCIAL MEDIA

Social media can be a waste of time. It depends on the organization and its campaign. It has to be done right. Facebook and Instagram ads can cheaply reach thousands of interested people.

LOBBYING

Sometimes you just need to get out and talk to the people that hold sway over your situation. Making friends in high and low places is never a bad idea. But it does take preparation and legwork.

ANALYTICS ASSESSMENT

Strategies and campaigns need to be evaluated as they are going on. Maybe something needs to be tweaked. Maybe something needs to be improved radically. You can't wait until it is over.

ARTIFICIAL INTELLIGENCE

This is a new tool that almost every business can utilize. Understand generative AI - Chat GPT, Claude, Gemini - or AI image processing with MidJourney or Dall-e.

RESULTS

The reason we get hired is to get results for a business, organization or cause. We live or die by them. We can get them for you.